Indiginess
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Privacy Policy

Last updated: January 2025

Introduction

Indiginess Ltd ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit indiginess.io.

Data Controller

Indiginess Ltd is the data controller responsible for your personal data. If you have questions about this policy or your data, contact us at hello@indiginess.io.

Data We Collect

We collect the following types of data:

Information you provide directly

  • Contact information when you book a discovery call (name, email)
  • Any information you share during our communications

Information collected automatically

  • Analytics data (with your consent): Pages visited, time on site, referral source, device type, browser, approximate location (country/city level)
  • Technical data: IP address, browser type, operating system

Cookies & Tracking

We use cookies and similar technologies on this website. You can manage your preferences via our cookie banner.

Necessary cookies

Essential for the website to function. These include cookies that store your cookie consent preferences.

Analytics cookies

With your consent, we use Google Tag Manager to load Google Analytics 4. This helps us understand how visitors use our site so we can improve it.

Google Analytics collects:

  • Pages you visit and how long you stay
  • How you found our site (search, direct, referral)
  • Your device type and browser
  • Approximate geographic location (country/city)

We have configured Google Analytics with IP anonymization enabled. Google's privacy policy: policies.google.com/privacy

How We Use Your Data

  • To respond to your enquiries and provide our services
  • To understand how visitors use our website (analytics)
  • To improve our website and services
  • To comply with legal obligations

Legal Basis (GDPR)

Under GDPR, we process your data based on:

  • Consent: For analytics cookies (you can withdraw consent anytime via the cookie banner)
  • Legitimate interest: For necessary website functionality and security
  • Contract: When you engage our services

Data Retention

  • Analytics data: Retained for 14 months in Google Analytics
  • Contact information: Retained for the duration of our business relationship plus 6 years for legal compliance
  • Cookie consent preferences: Stored locally in your browser

Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate personal data
  • Erase your personal data ("right to be forgotten")
  • Restrict processing of your personal data
  • Port your data to another service
  • Object to processing based on legitimate interest
  • Withdraw consent at any time (for analytics, use the cookie banner)

To exercise any of these rights, contact us at hello@indiginess.io.

Third-Party Services

We use the following third-party services:

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmission.

International Transfers

Some of our third-party service providers (such as Google) may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting a notice on our website. The "Last updated" date at the top indicates when this policy was last revised.

Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO): ico.org.uk

Contact Us

For any questions about this privacy policy or your personal data, contact us at: hello@indiginess.io